Copyright © 2019, Shoelace. Privacy Policy

Copyright © 2019, Shoelace.

Privacy Policy

7 Biggest Lessons in Social Retargeting

Download the Brief

“There's no silver bullet to creating a great ad - it's a gradual process of iteration. Here we share some of our greatest takeaways from last year."

Book a demo with our team today.

In 2019, our team created & ran over 10,000 Facebook retargeting campaigns. Here’s what we learned.

Creating powerful retargeting is more than just an act of execution - it is a continual process of learning and pushing the envelope to keep ahead of new technology and shifting consumer behaviour.

This eleven-page brief highlights some of our most valuable learnings that have shaped our retargeting over the past year.

Learnings will include:

The diminished performance of Direct Response ads
The power of concise ad copy
Working with Campaign Budget Optimization (CBO)
Cost & Bid Caps vs Performance
And much, much more

Download the Brief

As a team of over thirty full-time Retargeting Experts, we live, breathe, & dream Facebook & Instagram Ads.
 
7 Biggest Lessons in Social Retargeting is chock full of our most valuable learnings from the past year, with insights on the small tweaks that can make or break your retargeting campaigns.

As a team of over thirty full-time Retargeting Experts, we live, breathe, & dream Facebook & Instagram Ads.
 
7 Biggest Lessons in Social Retargeting is chock full of our most valuable learnings from the past year, with real-world insights on the small tweaks that can make or break your retargeting campaigns.

7 Biggest Lessons in Social Retargeting

Download 7 Biggest Lessons in Social Retargeting Now

Learn how brands are adapting

Creating powerful retargeting is more than just an act of execution - it is a continual process of learning and pushing the envelope to keep ahead of new technology and shifting consumer behaviour.

This eleven-page brief highlights some of our most valuable learnings that have shaped our retargeting over the past year.

The diminished performance of Direct Response ads

Learnings will include:

The power of concise ad copy

Working with Campaign Budget Optimization (CBO)

Cost & Bid Caps vs Performance

And much, much more

Download 7 Biggest Lessons in Social Retargeting Now

Our 2019 Takeaways

Our 2019 Takeaways

Metis Chan,
Account Strategist @ Shoelace

Picture of Reza Khadjavi