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2019 Holiday Season Retargeting Brief explores how brands can successfully navigate the challenging paid marketing landscape during the Black Friday season. Featuring insights gathered from hundreds of successful BFCM campaigns, the brief outlines a powerful strategic direction any brand can take, as well as a granular example of an effective tactical BFCM campaign in action.

Grab your free copy

You will learn:

How leading brands structure their paid marketing ahead of BFCM
The role of acquisition and retargeting in a successful Holiday campaign
Effectively allocating the holiday budget to drive results
Example of a powerful BFCM tactical campaign

Find out what the best brands are doing for BFCM

2019 Holiday Season Retargeting Brief explores how brands can successfully navigate the challenging paid marketing landscape during the Black Friday season. Featuring insights gathered from hundreds of successful BFCM campaigns, the brief outlines a powerful strategic direction any brand can take, as well as a granular example of an effective tactical BFCM campaign in action.

You will learn:

How leading brands structure their paid marketing ahead of BFCM
The role of acquisition and retargeting in a successful Holiday campaign
Effectively allocating the holiday budget to drive results
Example of a powerful BFCM tactical campaign

Sharing our learnings from hundreds of successful Black Friday Campaigns

For brands, Black Friday & Cyber Monday (BFCM) is a time of year to win - or lose - big. In spite of the healthy appetite of Holiday shoppers, merchants struggle with soaring ad costs and the difficulties of being heard over the noise of one another. The question is often raised - how can I best spend this year's advertising dollar?

2019 Holiday Season Retargeting Brief shares key learnings we have gathered over the past four years by helping the fastest growing brands stand out in the Holiday Season with paid advertising.

Sharing our learnings from hundreds of successful Black Friday Campaigns

For brands, Black Friday & Cyber Monday (BFCM) is a time of year to win - or lose - big. In spite of the healthy appetite of Holiday shoppers, merchants struggle with soaring ad costs and the difficulties of being heard over the noise of one another. The question is often raised - how can I best spend this years advertising dollar?

2019 Holiday Season Retargeting Brief shares key learnings we have gathered over the past five years from helping the fastest growing brands stand out in the Holiday Season with paid advertising.

Our merchant results for Black Friday 2018:

8.45x

Average ROAS

“Shoelace helped us achieve amazing results with our BFCM journey experience leading up to and during the big event”

Our merchant results for Black Friday 2018:

$216,593

Ad Spend