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Copyright © 2019, Shoelace.
“We’re seeing a shift towards a brand-first strategy focused on nurturing retention. Our approach to paid marketing needs to change.”
Retention has become a critical pillar in the DTC growth strategy, so it is more important than ever for brands to build genuine and lasting relationships with their audiences from their point of first contact.
This 48 Slide Deck will outline this trend and provide actionable insights on how brands are adapting through retention-based acquisition.
Learnings will include:
How the strongest brands bond with their audiences
How leading DTCs are making a great first impression with paid
A framework for telling a powerful brand story
How Performance and Brand are starting to work together
And much, much more
As cost of acquisition continues to rise, it is more important than ever for brands to turn their newly acquired audiences into repeat customers.
Retention is the New Growth shares key insights on how leading brands are creating advertising experiences that not only drive sales, but also tell powerful brand stories.
“The fastest-growing brands have caught onto a new opportunity with paid to build lifelong connections - and drive sales - through storytelling.”
As cost of acquisition continues to rise, it is more important than ever for brands to turn their newly acquired audiences into repeat purchasers.
Retention is the New Growth shares key insights on how leading brands are creating advertising experiences that not only drive sales, but also tell powerful brand stories.
As retention becomes a critical pillar in the DTC growth strategy, it is more important than ever for brands to build genuine and lasting relationships with their audiences from their point of first contact.
This 48 Slide Deck will outline this trend and provide actionable insights on how brands are adapting through retention-based acquisition.
How the strongest brands bond with their audiences
Learnings will include:
How leading DTCs are making a great first impression with paid
A framework for telling a powerful brand story
How Performance and Brand are starting to work together
And much, much more
“We’re seeing a shift towards a brand-first strategy focused on nurturing retention. Our approach to paid marketing needs to change.”
Reza Khadjavi,
Chief Executive Officer,
Shoelace
“The fastest-growing brands have caught onto a new opportunity with paid to build lifelong connections - and drive sales - through storytelling.”
Reza Khadjavi,
Chief Executive Officer,
Shoelace
Aurélie Bangard,
Senior Account Strategist,
Shoelace
Aurélie Bangard,
Senior Account Strategist,
Shoelace