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Copyright © 2019, Shoelace.

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How Paid Marketing Needs to Adapt

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“We’re seeing a shift towards a brand-first strategy focused on nurturing retention. Our approach to paid marketing needs to change.”

Book a demo with our team today.

Learn how brands are adapting

Retention has become a critical pillar in the DTC growth strategy, so it is more important than ever for brands to build genuine and lasting relationships with their audiences from their point of first contact.

This 48 Slide Deck will outline this trend and provide actionable insights on how brands are adapting through retention-based acquisition.

Learnings will include:

How the strongest brands bond with their audiences
How leading DTCs are making a great first impression with paid
A framework for telling a powerful brand story
How Performance and Brand are starting to work together
And much, much more

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As cost of acquisition continues to rise, it is more important than ever for brands to turn their newly acquired audiences into repeat customers.

Retention is the New Growth shares key insights on how leading brands are creating advertising experiences that not only drive sales, but also tell powerful brand stories.

“The fastest-growing brands have caught onto a new opportunity with paid to build lifelong connections - and drive sales - through storytelling.”

Shoelace storytelling illustration

As cost of acquisition continues to rise, it is more important than ever for brands to turn their newly acquired audiences into repeat purchasers.

Retention is the New Growth shares key insights on how leading brands are creating advertising experiences that not only drive sales, but also tell powerful brand stories.

How Paid Marketing Needs to Adapt

You’ll hear insights developed by:

Learn how brands are adapting

As retention becomes a critical pillar in the DTC growth strategy, it is more important than ever for brands to build genuine and lasting relationships with their audiences from their point of first contact.

This 48 Slide Deck will outline this trend and provide actionable insights on how brands are adapting through retention-based acquisition.

How the strongest brands bond with their audiences

Learnings will include:

How leading DTCs are making a great first impression with paid

A framework for telling a powerful brand story

How Performance and Brand are starting to work together

And much, much more

You’ll hear insights developed by:

“We’re seeing a shift towards a brand-first strategy focused on nurturing retention. Our approach to paid marketing needs to change.”

Get the slide deck

Shoelace graphic of girl holding slides

Retention is the New Growth

Reza Khadjavi,
Chief Executive Officer,
Shoelace

“The fastest-growing brands have caught onto a new opportunity with paid to build lifelong connections - and drive sales - through storytelling.”

Retention is the New Growth

Download the Deck
Picture of Reza Khadjavi

Reza Khadjavi,
Chief Executive Officer,
Shoelace

Aurélie Bangard,
Senior Account Strategist,
Shoelace

Picture of Aurélie Bangard

Aurélie Bangard,
Senior Account Strategist,
Shoelace